Brand audit

Final read before your brand goes live

The audit service is for teams who already own copy and design files but need an independent pass before spend hits market. We mark issues in your materials; we rewrite only when commissioned to do so.

Tone and audience. Does language match your positioning? Does the press paragraph sound like the staff FAQ? We flag drift between channels and audiences.

Fact trace. Claims link to your source documents. Unsourced adjectives are treated as claims. We do not silently delete—we ask you to confirm or remove.

Accessibility. Heading order, link text, contrast notes for designers, plain-language suggestions. We reference WCAG 2.1 AA; we do not certify compliance on your behalf.

Cross-channel consistency. Master copy compared to social cuts, email headers, and slide footers. If a derivative introduces a new claim, we mark it.

Deliverables: annotated PDF or Word comments plus a summary memo ranked must fix, should fix, consider. Turnaround: forty-eight hours for short documents, one week for multi-file bundles. Emergency audit available for retainer clients at pre-agreed rates.

Tone & audience fit

We read aloud where helpful. Sentences that tangle in speech usually tangle on the page.

Fact trace

Claims link to footnoted sources. Unsourced adjectives are treated as claims.

Accessibility

Structure, alt text suggestions, and plain-language notes for web teams.

Cross-channel consistency

Master and derivatives compared side by side before sign-off.

Strategist marking an audit document
Strategist · audit markup
MF

Must fix

Legal, factual, or accessibility blockers.

SF

Should fix

Tone or clarity improvements strongly advised.

CN

Consider

Optional polish if time remains.

Clients sometimes send audit requests after internal politics produced bloated copy. We do not take sides; we mark where sentences duplicate and where positioning was ignored.

Brand audit does not include media training or spokesperson coaching unless scoped separately.

Read once more. Then launch.